Harley-Davidson 1903 Café
After three years of declining sales, Harley’s ridership was aging and the brand needed to reach younger markets. Harkening back to Harley’s storied past and 1960s café racer culture, 1903 Café drew in a younger market to the brand by generating 5.5% sales growth, 1200 test rides, and 50 million media impressions including a front page in the Toronto Star business section, and interview with Harley’s CEO on Business News Network.
Client: Harley-Davidson
Agency: Zulu Alpha Kilo
Role: Associate Creative Director / Copywriter
Awards:
One Show
Marketing Awards
ADCC
Kinsale Sharks
Shopper Marketing Awards
Promo Awards
5.5% sales growth,
49,593,997 total media impressions
