Destination Canada Vacations of the Brave
The first branded content series of its kind on Amazon Prime, Vacations of the Brave followed inspirational Americans as they experienced personal transformation on a Canadian vacation. The travellers included a trans father and daughter, a deaf singer-songwriter, and an ice cream store owner who only employs people with special needs.
Client: Destination Canada
Agency: Ogilvy
Role: Group Creative Director
Awards:
CMA
Media Innovation Awards