IKEA Human Coupons
How do you get as many people as possible to a new IKEA opening? You turn them into coupons. Not only did this blow IKEA’s objectives out of the water (attendance by 45%, and sales by 42%), it also created a traffic jam in Vancouver.
Client: IKEA
Agency: Leo Burnett
Role: Copywriter
Awards:
Communication Arts
ADCC
Effies
One Show
Clio
Promo Awards
Sharks
Atomic Awards
Marketing Awards
Applied Arts
Media Innovation Awards
Attendance goals exceeded by 45%
Sales goals exceeded by 42%
