Interac Merry January
While some holiday campaigns focus on December, Interac wanted to remind Canadians to avoid debt, spend their own money, and have a Merry January. Appropriately launching on Black Friday, this campaign led to 40 million more Interac transactions than the previous Christmas season.
Client: Interac
Agency: Zulu Alpha Kilo
Role: Associate Creative Director / Copywriter
Awards:
Marketing Awards
Applied Arts
Kinsale Sharks
CMA
PROMO Awards
40 million more transactions than the previous year.
